Although video has transformed
public and private networks and continues to drive network deployments it also dwarfs
all other network traffic types, for example, Netflix can account for upwards
of 40 percent of local Internet traffic. The massive amount of bandwidth
required drives the need for capacity in all parts of the end-to-end network. If
you solve this problem for video all other traffic, voice, email, web and even
IoT benefits as well.
Consumers have an unending
appetite for all things video. They are watching TV shows, movies, YouTube,
Vines, Facetime or Skype on every device they have. Advertisers are
increasingly moving to video ads and away from static banners. Truly live TV is
exclusively sports and news. Appointment TV is a thing of the past. Everything
is becoming on demand.
The implications of these trends
cannot be underestimated. Not only do they impact all aspects of the
telecommunication and Internet ecosystem, they impact the movie and television
industries in a major transformation way. As these businesses struggle to adapt
to overwhelming innovative forces they only know one thing for certain: They
don’t want video assets to go the way of music.
Service providers, facing a
hypercompetitive zero-sum market, are attempting to adapt and upgrade their
physical networks, data center, core, metro and access to support video
traffic. The race to 1Gbps per home is well underway. Back office systems are
adapting as well. Marketing departments are creating new service bundles with
higher data caps and source funded noncap traffic, such as taking an order to
sending a bill, all of which need to be supported. Legal departments are
impacted too. Issues such as net neutrality, asymmetrical interconnects, must
carry and spectrum acquisition are just of few of the array of legal issues
facing service providers globally.
Mobile operators are in no way
immune from video. As they address their
coverage and capacity issues video traffic is front and center. More smart
phones mean more handheld video screens, which use more bandwidth and have much
longer connection times. Here too, all aspects of the mobile operators business
are impacted. Small cell deployments, WiFi integration and SON plus the emerging
requirements of 5G must address the demand for video.
Video might just be a lot of ones and zeros, but the impact of massive amounts of video is disrupting the entire telecommunication industry. It is safe to say that decisions made by the entire ecosystem, service providers, equipment vendors, software vendors, semiconductor vendors, must address the onslaught of video traffic.
Video might just be a lot of ones and zeros, but the impact of massive amounts of video is disrupting the entire telecommunication industry. It is safe to say that decisions made by the entire ecosystem, service providers, equipment vendors, software vendors, semiconductor vendors, must address the onslaught of video traffic.
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